Marketing & Business Development Manager

Job Title: Marketing & Business Development Manager

Location: Redmond, WA

About the Company:

A leading provider of roofing and siding services in the Pacific Northwest, we are dedicated to delivering exceptional craftsmanship and top-notch customer service. Our reputation for quality and reliability in the industry has made us the preferred choice for homeowners and businesses alike. We are looking for a dynamic, results-oriented Marketing & Business Development Manager to join our team. This role offers an exciting opportunity to shape and execute a comprehensive marketing strategy while contributing to business development efforts that fuel our growth.

Position Summary:

As the Marketing & Business Development Manager, you will oversee the planning, execution, and optimization of all marketing efforts, including digital, print, social media, and content creation. You will also work closely with the Sales team to support lead generation and brand awareness. This is a hands-on role for a creative and strategic thinker with a broad marketing skillset who thrives in a fast-paced environment.

Key Responsibilities:

Marketing Strategy & Execution

Develop and implement a strategic marketing plan that aligns with company goals.

Oversee digital and print marketing campaigns, ensuring consistency and clarity across all channels.

Manage brand positioning, making sure our message reaches the right audiences.

Content Management

Create and manage content for print materials like brochures, flyers, and sales literature.

Oversee the development of digital content, including website updates, blogs, and email newsletters.

Social Media & Digital Marketing

Design and implement a social media strategy to engage followers and showcase industry expertise.

Manage paid advertising campaigns on platforms such as Google Ads and social media to drive lead generation.

Analyze digital marketing performance and adjust strategies to maximize ROI.

Video Content Creation

Plan, script, and produce video content that educates customers about our products, services, and expertise.

Capture customer success stories through video content (before, during, and after project videos) and client testimonials.

Sales Support & Collaboration

Partner with the Sales team to create tailored marketing materials that support lead generation and conversion.

Assist in the creation of proposals, case studies, and other sales collateral.

Brand Development & Awareness

Ensure brand integrity across all marketing materials and platforms.

Seek opportunities to expand brand visibility and attract new customers within the local market.

Business Development Support

Collaborate with leadership on business development strategies and growth objectives.

Contribute creative ideas for entering new markets or forming strategic partnerships.

Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus.

3-5 years of experience in marketing, with a preference for those with experience in business development and construction-related marketing.

Strong proficiency with digital marketing tools and platforms, including social media, Google Ads, and email marketing.

Expertise in content creation, graphic design (Adobe Creative Suite experience is a plus), and video production.

Experience in website management and SEO/SEM strategies.

Excellent writing, communication, and project management skills.

Highly organized with the ability to manage multiple projects at once.

Ability to work independently and as part of a team, with a proactive and collaborative mindset.

Knowledge of the construction, roofing, or siding industry is a plus.

Why Join Us?

Play a key role in shaping our marketing strategy and contributing to our growth.

Work in a dynamic, collaborative environment where your ideas are valued.

Competitive salary and benefits package with opportunities for professional development and career advancement.